In 2001, the 77th Legislator adopted Closing the Gaps, a plan designed in part to increase Texans’ participation and success in higher education. As a result, the Texas Higher Education Coordinating Board launched College for Texans, a marketing and outreach initiative in 2002 with the slogan, "Education. GO Get It!" The goal of the campaign is to enroll 630,000 academically prepared students by 2015, 430,000 beyond the 200,000 expected to attend college at current rates.
As part of the grassroots effort, GO Centers have been implemented in communities across the state to help recruit students into higher education. GO Centers are located at Middle and High school campuses where they serve as a point of coordination between students, P-12 counselors, and institutions of higher education. At the GO Center, students will find a variety of resources to help them better prepare and plan for college.